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PENSACOLA– July 21, 2008 – Small Business Management expert, Nicole Dean, understands the value of marketing, networking and continuing education when building a business. Those three components are the basis for a freelancers’ business directory and network called “Shelancers” that Dean recently created with fellow entrepreneur Darina Loakman.
“Over the last few years I’ve built a successful business addressing the needs of women who want to work from home. Creating the Shelancers directory with Darina was the next step in finding a professional platform to promote and connect women business owners with potential clients. And, it works. In fact, I’ve hired several women myself through the directory,” explains Dean.
Shelancers is a directory of business service providers that includes top professionals from various fields including bookkeepers and ghost writers to virtual assistants and graphic designers. All members of Shelancers are independent contractors offering the kinds of services that are in high demand by business owners who want skilled workers, but may not have the resources or need for a full-time, onsite staff member.
One of the fastest growing segments of the market place today is the small business sector—especially those companies capitalizing on the opportunity offered by doing business online. The challenge these businesses face is finding the professionals they need in an efficient and timely way. Shelancers is fast becoming the conduit for connecting skilled service providers with business owners.
Freelancers benefit from the expert marketing strategies put in place by Shelancers to promote their members. But that is only part of the story as Dean and Loakman are also focused on developing ways to help their members to attain business longevity and success.
“I am passionate about helping women to realize financial independence. Too many freelancer directories focus on being the largest or on attracting the most freelancers. We’re focused on creating strategies, services and resources to ensure that freelancers who join our membership also become sustainable and successful businesses,” explains Dean.
“The members’ area at Shelancers is quickly filling up with marketing and technical training to help our members attract more clients while expanding and sharpening their skill sets.”
Shelancers acknowledges and responds to female freelance professionals who want
* To be listed in a directory that is being actively and effectively promoted online to business owners in the United States, Canada, Europe and around the world;
* An efficient, effective and affordable resource for listing business services and responding to client inquiries;
* A directory that is also a membership organization offering a responsive networking and informational forum that includes regular, up to date educational resources for members.
For more information about how a freelancers can benefit from this innovative business and promotional resource visit www.shelancers.com.
Florida resident, Nicole Dean has been helping women work from home since 2004 and is a recognized expert in Online Business and Affiliate Management. A resident of Ireland, Darina Loakman was included in a list of 50 of the most influential women in Ireland as compiled by the Examiner Newspaper (2006). Both entrepreneurial moms are available for media interviews to discuss their joint venture - Shelancers (http://www.shelancers.com).
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Sharon McMillan, Media Relations
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sharon.mcmillan@bellnet.ca











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