My featured guest this week is Mark Daoust of Quiet Light Brokerage. He is here to answer all of our questions about setting a value on a website that we hope to sell. If you’ve ever thought about selling one of your online projects you’ll find this interview very educational.I asked him these questions and more:

• How long does a website have to be in existence to have a value?
• How much does a domain name have to do with the value of a website?
• How much does age have to do with the value?
• How much does the design have to do with the value?
• How do you value the text content on the site?
• If the site involves selling products, is there a rule of thumb for setting a value based on past sales?
• If the site is primarily based on affiliate programs, how do you make sure that the sales made were generated from the site that is for sale rather than from other sites, mailing lists or PPC efforts?
• If a site comes with a large mailing list, how do you value the list?
• How much does the owner’s personal reputation and standing have to do with what a website is currently worth?
• If someone has a website they want to sell, what steps should they take to prepare for the selling process?
• How does working with a broker provide an advantage to the seller?

 

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