Comments on: Does Celebrity Swag Help WAHMs?

By: Colleen Connon

Colleen Connon — Mon, 09 Mar 2009 17:53:06 +0000

Hi ladies!
I am a WHAM that began my hair accessory company in 2007. I was approached by many PR firms wanting me to sign up for 3 month PR campaigns that packages started at $5,000 with hopes of maybe getting you a local tv spot or print. They insisted they would pitch the major network shows & magazines. Well, after spending thousands of dollars on 2 trade shows my first 6 months of business. I did not have $5,000 for a PR.
I was trying to build a Media Kit and to add something to my press page on my website.
That is when I found Baby Swags! I was thrilled to be able to participate in a celebrity gifting for these reasons:
1. $75.00 inclusion fee (little cheaper than a $5,000)
2. was included in a press release that had my website named
3. now I had something to put on my press page!
OK, so my very first gifting was Jessica Alba’s baby Honor. Well, sure enough reading People Magazine with my husband behind me he says, isn’t that your hair clip! Sure enough it was! It was the best $75.00 I ever spent! That turned into several photographs of baby Honor wearing several clips from my line.
It gets better so I a few more giftings that included,Jenifer Garner, Nicole Richie, & Denise Richards. All of their children have been photographed numerous times wearing my product. Oh, and then I was contacted by a local TV station here in Phoenix, Arizona that did a whole story about my company & celebrity gifting!

I guess my point is for such a small fee you can gain some press without having to spend a million dollars!
I would highly recommend celebrity gifting at least once. Phyllis with Baby Swags is a pleasure to work with!

By: Tsoniki

Tsoniki — Sun, 09 Mar 2008 03:00:56 +0000

A handful of years ago when I was a direct seller for a paper company, I put together a small bag for contestants in a pageant. Looking back on it, it was talked up very much and I honestly thought people, if even just a few, would order. I ended up receiving three thank you notes and that is it. I was disappointed but that was the year I quit actively working that business so lesson learned!

Tsoniki’s last blog post..Craft Pad Review

By: RhondaW

RhondaW — Sat, 08 Mar 2008 00:39:00 +0000

It does seem like an awesome opportunity, but as with any marketing, you're correct, to get the best exposure you would need to do this more than once...and that's quite an expense that could easily run a small home-based business into debt instead of profit. RhondaW's last blog post..Top Ten Best-Selling Household Items at Ebay

By: Sharon

Sharon — Fri, 07 Mar 2008 17:32:48 +0000

I’m curious to hear if any WAHM succeeded with this kind of promotion. The value of the potential exposure is huge – the kind you could never buy. But the issue of keeping it going is an important one.

Sharon’s last blog post..TV’s ?Real Housewives of?? – Not Real AND Boring

By: Barbara

Barbara — Fri, 07 Mar 2008 12:36:16 +0000

So glad to see you talk about this. It’s so tempting, I looked into it, but with such a custom product, it just didn’t really work for me, thank goodness! It did seem like a big investment they were asking for with no guarantee of any return.