Email Management Tools

Whatever you’re doing online, as soon as you’ve set up your website, you’re ready to set up a mailing list.

Seriously, I can’t think of a single online business that can’t benefit from collecting email addresses from interested people and staying in touch with them with relevant content and offers.

In order to run a mailing list, you’ll need an email management tool that offers you a way to collect names and emails in a database and then email the list at will.

I think it’s important to use a tool that lets you broadcast an email whenever you like and also gives you the ability to set up automatic sequential email course.  I also believe it’s excellent to have a tool that lets you manage multiple mailing lists for different projects.

I Recommend These Options:

I used to recommend both self hosted (on your own server) and managed (hosted one someone else’s server) options but today I only recommend managed options.  It’s better to let the experts take care of your deliver-ability issues.

• Aweber – Aweber is the King in my opinion.  I’ve been using them for years and never had cause for complaint.  I run a dozen lists for a variety of websites and projects.  They have some pretty amazing new analytic tools that I haven’t tried out yet too.
• MadMimi – They have a ‘get started free’ option which is great for the truly frugal.  Aweber is still my first choice, but I understand sometimes you just have to work with what you’ve got.

The sooner you start your list the better.  Seriously :)