When you go to the search engine and you search for something, that’s a keyword phrase. A single word is a keyword; a phrase including that keyword is a keyword phrase.
For example:
You are looking for information on coffee so you go to your favorite search engine and type in ‘home business’. Home Business is your keyword.
You’ll soon realize that putting a single word into a search engine will bring you a pretty wide variety of results. So you may opt to re-search with a more specific keyword phrase, such as:
- online home business
- work at home business
- work from home business
In some cases, to find the info you need you have to depart from your original keyword completely.
For example:
Instead of home business:
- online business opportunity
- network marketing opportunity
- direct sales business
Since we know that searchers use a lot of different search phrases, if we want to develop a website that attracts a lot of that organic search traffic or carefully target searchers with a paid search campaign, we need to know what search phrases they’re using. And how do we do that?
Enter the Keyword Research Tools.
Keyword research tools provide us with data about actual search engine use.
One of the best known and longstanding keyword research tools available is Wordtracker. (http://www.wordtracker.com/)
With Wordtracker you can brainstorm keywords in a variety of ways and judge whether a particular phrase is worth targeting.
Google provides a free tool that will even analyze your website and give you keyword suggestions and indicate how competitive the keyword phrases are.
