Marketing To Moms Is Not Child’s Play!

Tue, Oct 7, 2008

Working at Home

(This is a teaser post from Contributing Host Sarah Zeldman about next week’s feature interview.)

So you want to start a mommy blog, a parenting product review site, or sell your products and services to moms…  “No problem,” you think, “this should be easy…I already know the mom market because I am a mom!”

Think again my friend.

The mom market is more diverse and complex than you may have imagined.

Should you focus your marketing efforts on mothers in a certain region? Of a certain age? Or at certain stage of motherhood? Or perhaps by their interests?   The answer might surprise you…

You can find out the answer to these question and much more next week on Work-At-Home-Moms Talk Radio when I interview Maria Bailey author of  Trillion-Dollars Moms: Marketing to a New Generation of Mothers  and  Mom 3.0: Marketing WITH Today’s Mothers by Leveraging New Media & Technology

In this eye-opening interview Maria reveals:

  • Why it’s important to understand the generational differences between mothers today.

  • How to get the attention of cooperations who are looking to partner with mom bloggers to promote their companies products.

  • How to market products to a more “high end” mommy customer

  • Maria’s best business advice for mom- entrepreneurs

  • And more!

This is one interview you won’t want to miss! Maria Baliey is a Master Mom-Entrepreneur.  In addition to being the busy mother of four children, she is  the host of the popular radio show & Podcast—Mom Talk Radio,  Founder of BlueSuitMom.com – one of the original online resources for working mothers, the host of The Balancing Act TV Show on Lifetime TV,   Co-Founder of Newbaby.com aka, “MySpace for New Moms,” the CEO of BSMMedia—an internationally recognized full-service marketing and media firm that specializes in marketing to moms—all this and she runs marathons too!

Be sure to tune in next week to get the inside scoop on Marketing To Moms!

This post was written by:

Kelly McCausey is the host of Work at Home Moms Talk Radio and owner of Mom's Talk Network. She has built a successful internet based home business and helps other moms do the same.

Contact the author

  • This looks really interesting. Can't wait to hear more.
  • What a great topic! I think that many times all moms are clumped together as if we all have the same interests, beliefs, and parenting style. I'm looking forward to hearing more about this.
  • oooh kelly, what a wonderful topic! i can't wait - thanks very much for thinking of this.

    Lexis last blog post..Article Marketing Made Easy
  • Really looking forward to this!!
  • I look forward to this show. Sounds like it is going to be a good one. It also sounds like we will get a lot out of the show. Thanks for the teaser.
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