When I first began working from home there were all these terms and this whole new internet lingo I did not understand. I’m still learning the terminology used in Internet Marketing, but one of the scariest terms, was SEO which stands for Search Engine Optimization. Before I knew what it was and how it worked, I shied away from it, because I thought it was too much for me to understand.
Well, now that I’ve been working from home for a little while, and especially in the area of writing, I’ve had to learn about SEO and have come to understand it, a little better anyway.
One of the first things I learned about SEO was how to use keywords and keyword phrases. In a nutshell, the idea is to use words and phrases throughout your posts that searchers will most likely use to find your site or blog.
The next step was to learn about keyword research. Performing keyword research helps you find out what keywords and keyword phrases people are using to find your product or service. There are several different online tools you can download for free or for a fee.
Another aspect of SEO I learned was organic search traffic. What that means is basically getting traffic from terms people search. When your potential customer types in terms related to what you offer, they see a link to your site, plus an excerpt directly from the content you’ve placed on your site. This is why using keywords and keyword phrases are so important, in addition to having great content.
SEO Links: Search Engines also look at links coming into your site. In other words, search engines actually take into consideration how other sites link to yours. This is why it’s so important to build relationships with others in the same field as you. When a highly successful website links back to yours the search engines find that and then place more importance to your site in the rankings.
But Search Engine Optimization doesn’t end there. You also need to take into consideration Search Engine History. Search engines use bots, also called spiders, to go out and crawl the internet. These spiders look for new content, which is why it’s important to update the content on your site often and regularly.
Obviously this post gives you an overview of SEO. Be sure to click on each of the links for an in depth description of SEO. Once you do, you’ll too realize that SEO isn’t so scary.
Mon, Oct 5, 2009
Working at Home