Submitting Press Releases Can Be A Search Engine Win

This is our last guest post from Crissy Herron and she’s going to share with you why you should be submitting press releases for your business.

Press releases can be beneficial to your business in many ways. Your first thought about press releases may be that they can help you get media attention. And they can! But did you know that submitting press releases can also help you get free traffic from search engines?

Submitting your press release to online press release directories is your main tool in getting this extra boost from the search engines. The search engines will index your press release once it is submitted and posted to the pages of the press release directory.

Search Engine Rankings

The search engines will notice how many links you have coming in to your site from other  web pages. Assuming that you included a link to your website on your press releases (I hope you did!), you just created an incoming link to your site. The more incoming links you have, the more important your website seems to the search engines. This will push you up higher in the search engine’s rankings.

Now, I’m not saying that you will be listed as the #1 website on Google just because you submitted some press releases. The search engines have secret formulas, called algorithms, that determine a websites’s rank and importance. But incoming links do you give you a boost, so it’s definitely worth submitting them.

As I mentioned before, the search engines will index your press release. If you used keywords or phrases in your press release that people are likely to use when searching for the type of product or service you offer, your press release will come up in the search results.

These people could click on your press release, read it,  and decide to visit your site. These people may never have found your site if you hadn’t submitted that press release!

Submission Directories

You can find many places to submit to, simply by doing a Google search on the term “press release directory.” Some of these directories allow you to submit your press release for free, while others charge you to do so. I recommend simply using the free services. One that I have had a lot of luck with is 1888PressRelease.com.

Format

Be sure to write your press release in the correct format. If you are not sure how to do that, find some tutorials online, or use my pre-written press releases. You simply put in some content about your business and they are ready to submit.

Crissy Herron is the founder of Indie Biz Chicks, where she provides business, marketing, and publicity information for women “who’d rather work for themselves, than work for the man.” She was involved in a car accident last week and is raising funds for a new car by offering The September Blogging Special for only $10. Participants will receive daily blogging tips and prompts, as well as other bonuses. Click Here to learn more.